My Experience

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A versatile creative professional with a passion for conceptualizing and executing innovative ideas. With expertise spanning visual communication design, branding, and marketing, I thrive in roles that allow me to unleash my creativity and strategic acumen. Aspiring towards positions with an emphasis on creative leadership, my dynamic skill set encompasses art direction, marketing strategy, and communication design. Known for my ability to craft captivating narratives and visually compelling campaigns, I am driven by a relentless pursuit of excellence in the creative realm.

Creative Director (Nov 2024 - Oct 2025)

• Directed creative strategy for a California-based digital agency managing ~30 clients across industries. • Conceptualized and executed integrated marketing campaigns, ensuring alignment with client goals and brand voice. 
• Oversaw design, copy, and multimedia production; all marketing assets were reviewed and approved under my direction.
• Collaborated with cross-functional teams to deliver high-performing creative solutions

Marketing Manager (Jan 2023 - July 2023)
Promoted to Head of Marketing (July 2023 - September 2024)

• Spearheaded the development and implementation of comprehensive marketing campaigns for leading brands including Dune London Pakistan, Luella Grey Pakistan, Diesel Pakistan, Charles Tyrwhitt Pakistan, Brackets PK, and Licci.
• Innovated and executed creative strategies, from conceptualisation to execution, encompassing shoot stories, mood boards, and PR.
• Drove brand visibility and engagement across multiple platforms, ensuring a cohesive and impactful brand presence.
• Manage all social media platforms, websites and performance marketing

Visual Communication Designer (Sept 2022 - May 2023)

• Led all in-house design projects for Hush Puppies and Caterpillar.
• Provided initial strategic creative direction for the brand Fougere, elevating its visual identity and market positioning.

Founder & Creative Director

• Operate a successful small business specialising in custom hand, digitally painted or animated caricatures tailored to individual customer requests, showcased on Instagram 
• username: @yellowdramaaa

Content Creator, Graphic Designer, Marketing Strategist & Social Media Manager

• Develop and execute content creation, graphic design, and marketing strategies for Extraction Coffee Shop, ensuring alignment with brand objectives and target audience.
• Manage all aspects of the shop's social media presence, including content scheduling, community engagement, and growth initiatives.
• Conceptualize and design visual assets for promotional materials, advertisements, and in-store signage, maintaining brand consistency and aesthetic appeal.
• Collaborate with the team to organize and promote events, fostering customer engagement and loyalty.

Design Intern (Jan 2020 - July 2020)

• Collaborated on the Design by Design Project Sprint, fostering cross-cultural dialogues and addressing issues of diversity through design.
• Developed and implemented contextually relevant visual resources for Covid19 preventive measures in Pakistan.